Trusted analytics. Fresh insights.
Significant Difference (abbreviation: SigDiff): a difference between 2 observations that is so great that it is very unlikely to have happened by chance.
Since 2008, we’ve been our clients’ go-to experts for turning data into insights. Whether optimising product features, identifying target markets or uncovering driving forces behind customer behaviour. Our commitment is to truly understand your business needs and leverage our analytical expertise to deliver them.
Our specialists are skilled in extracting insights from complex quantitative market research data using advanced analytics, data exploration, and good old-fashioned common sense. We are experts in conjoint analysis, segmentation and key driver analysis.
We’re not just number crunchers, either. We often run market research projects for firms ranging from multinationals to the smallest start-ups, from marketing consultants and media agencies to market research agencies; we’ve worked with them all.
Our services
Conjoint Analysis & MaxDiff
What if you could get inside your customers' minds to reveal how they really evaluate your products?
Segmentation
Think you know your market? Segmentation will reveal customer subgroups you never realised existed.
Key Driver Analysis
What moves the needle on your key metrics? We can help discover specific factors that influence a particular outcome.
Other Analytics
We can help with a wide range of other analytic approaches: from pricing to TURF, and from understanding market performance to automating reports.
Let the data do the talking.
